“Car Innovation 2015” analyzes the complete framework of automotive innovations: societal and governmental influences, technology trends, the voice of the customer, innovation economics, and innovation management and strategies. For more than nine months, over 30 experts at Oliver Wyman have contributed to “Car Innovation 2015.” The study comprises an in-depth expert poll, a consumer panel, a strategic choice analysis, a thorough analysis of more than 300 innovations, a car dealer field study and intensive database research.
http://www.oliverwyman.com/pdf_files/CarInnovation2015_engl.pdf
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